Emerson Network Power has appointed company veteran, David Scott, as managing director after former boss, Bob Daniel, went to the US for another assignment with the power protection vendor.
Scott, an Emerson veteran of 33 years, took the reigns at the start of October after finishing his tenure as vice-president of sales for Europe, Middle East and Africa.
Prior to this, he enjoyed stints in Hong Kong, Singapore and Melbourne as vice-president and general manager of Asia-Pacific where he oversaw the first ever appointment of a regional channel manager back in 1996.
"It's a very exciting time to be back in Australia because there are plenty of opportunities for us and our partners to grow our business," Scott said.
A key strategy would be increasing Emerson's brand recognition in the local market. He said Australia's Emerson operations were lagging behind the US and other global markets in terms of maturity, but were on the cusp of making some important progress.
Crucial to boosting the company's brand recognition was the expansion of its reseller ranks and channel staff. In the past couple of months, Scott said the company had appointed channel managers for Victoria and NSW. More would be hired should the need arise.
"At the moment, it's all about getting hands on with our partners, and to do that we need dedicated staff," he said. "But, of course, our hiring will be a steady process. We're not going to run before we walk but if the need is there we will definitely be adding more heads."
Emerson has more than 100 resellers and four distributors locally. While there are no immediate plans to increase distributor ranks, Scott expected reseller numbers to swell by another hundred over the next 12 months.
"In the past year, we've been very successful in expanding our reseller ranks and we want to continue that trend," he said. "As we add more staff we will be able to touch more resellers and increase our footprint."
Scott said there was ample opportunity for resellers as the need for backup power and power protection was being driven by demands for new Internet applications and IT infrastructure such as converged networks and IP telephony.