NSW-based hardware distributor, Tecksel, has become the official IT supplier of Ricoh digital cameras.
Managing director, Leigh Mutimer, said it had been looking to expand its selection of camera hardware. The distributor has sold digital models from Panasonic on and off for several years, but had its access to discount pricing revoked earlier this year.
As well as stocking the full Ricoh range, Mutimer said Tecksel planned to add its entry-level Vivitar brand in time for Christmas.
Prior to inking the distribution deal, Ricoh had concentrated on sales through the traditional camera retail and mass merchant channels.
While the vendor would continue to service retail partners directly, Mutimer was confident it could build up significant business with IT resellers.
Ricoh national sales manager, Stewart Pickersgill, said it had been working with Galas Electronic for its CD media and drive products, but had not previously had a camera distributor.
He said Tecksel would open up new opportunities.
"We do get fairly wide distribution with the mass merchants but we miss out on some business, particularly with products and solutions that are not as suited to the retail space," he said.
For example, Ricoh produced several commercial-grade models with waterproof, dust-proof and GPS features that would gain better coverage through an IT distributor.