Lako Pacific has picked up distribution rights for Corel software products, which also includes titles from Intervideo and Ulead.
CEO, Evan Kourambas, explained that with the distributor already having significant success with Ulead - acquired by Corel in mid-2006 - it had wanted to retain and build on that relationship with its new master.
"We were with Ulead from day one, some 10 years ago," he said. "Corel identified that we were doing a good job with the Ulead products and saw that we might be able to increase their sales at retail."
Corel is also carried locally by distribution giant, Ingram Micro.
"I don't think Ingram has given the product enough attention," he said. "After all, Corel is a market leader in drawing applications and I've been to some retail stores where they use it out the back to design pamphlets and brochures - but don't have it on their shelves."
Kourambas said Lako Pacific's style of competitions and giveaways had helped drive a number of digital lifestyle brands at a retail level, notably portable media players and TV tuners.
"We have accounts with all the major retailers and offer sale or exchange on pretty much anything we carry," he said. "For example, if some Corel product doesn't sell in one store, they can swap it for TV tuners or Ulead product or whatever they like because we don't believe it should be a store's responsibility if a product doesn't sell."
With Corel asking for a leg-up into retail, Kourambas said it might be the start of more major vendors recognising the distributor's smarts in getting product into retail outlets.
"I'm not saying we're perfect, but we have some procedures to get product in and out of the warehouse and into the retail which are probably better than what some vendors experience now," he said. "We're gearing up to be able to take on more vendors."