Touchbase boss to touchdown in Boston

Touchbase boss to touchdown in Boston

Touchbase has relocated local managing director, Magnus Maynard, to Boston where he will fuel the integrator's global expansion plans. He has been replaced by former head of sales, Andrew Fisher.

Fisher said his first point of focus would be to ensure its Australian staff were fully trained in Cisco's unified communications platform. He would also home in on client and market education.

The renewed Cisco push follows its decision to part ways with networking vendor, Avaya, earlier this year. Cisco's gamut of communication products, along with its increasing focus on call centre technology, made it a comprehensive alternative, Fisher said.

"We've always had a three-tiered vendor strategy: Cisco, Avaya and Genesys," he said. "The move away from Avaya was based on our strategy of servicing customers in a direct nature. This contradicted with Avaya's plan and wasn't helping our clients.

"The Cisco we knew two years ago is very different to the one today. Its contact centre portfolio has come of age. Its marketshare in VoIP and call centre endpoints is equal to Avaya globally. Cisco also fills the void that our previous relationship with Avaya had around enterprise telephony. It is very strong in that market."

Despite the local split, Touchbase continues to maintain a relationship with Avaya in the UK and Europe. Fisher said it had now separated the business from its Cisco and Genesys operations.

"In some areas, we are focusing 100 per cent on Cisco," he said.

Fisher's appointment and the change in local management is part of a major global expansion strategy. Touchbase, which is based in the UK, runs a dozen operations internationally including New York and San Francisco in the US. It will open in Denver shortly. It also has offices in Asia and Europe.

"Our plan is to have 80 global operations up and running in the next three years," Fisher said. "The rise in IP telephony and unified communications means that enterprise and contact centre buying decisions are being made in the head office, not locally. We need to extend our footprint."

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