Canon has beefed up its distribution ranks in a bid to attract new resellers to its network video products.
It has signed Lan 1 and Multimedia Technology (MMT) specifically to carry this range. It includes analogue and IP-based cameras and video server hardware as well as its locally developed Network Video recorder software.
The products are also available through Alloys International, which has been a supplier for two years. The vendor has separate distributors for its printing and imaging products.
National manager for dealer sales, Russell Irving, said Lan 1 and MMT offered a different reseller set and market focus, which would complement its existing channel.
"We have 73 regional dealers that have had success deploying these products in rural areas, regional councils and so forth," he said. "But Lan 1 has done a lot of work in the high-rise area, which is another opportunity."
The distributor recruitment drive also came as the vendor built out its Network Camera range, Irving said.
"We've seen increased interest in these products so it's the right time to expand," he said.
Lan 1 marketing manager, Richard Schilke, said the Canon network video range would sit alongside its existing security surveillance portfolio including Axis, Milestone Systems and Mobotix. The deal is part of the distributor's broader efforts to build up a strong presence in IP surveillance.
"We have security camera technology covered with Mobotix, Axis, and to a lesser extent, D-Link. But we wanted another brand name in the mix," Schilke said. "Canon's products sit between these other vendors and have their own place in the market."
Schilke said Lan 1 aimed to bundle the cameras with its wireless products. Because they were IP-based, there were also opportunities to on-sell storage solutions.
MMT has been selling Sony security gear for the past 12 months. Purchasing manager, Mike Muscat, said the Canon range offered specifications suited to different types of applications.
"Security surveillance is an area we had earmarked to develop," he said. "It's also in line with our other product categories, such as Linksys, for the networking aspect, and Fujitsu storage and servers."
While initial sales were expected to come through IT resellers, Muscat said MMT hoped to work with traditional security companies as they shifted from analogue to digital surveillance gear.