Media releases are provided as is by companies and have not been edited or checked for accuracy. Any queries should be directed to the company itself.

Brother Innobella new ink and paper use innovative technology to deliver beautiful prints

  • 07 November, 2006 17:46

<p>Brother’s new range of consumables are proven to provide Brother customer’s with longer lasting prints with brighter colours and sharper images.</p>
<p>Sydney, November, 2006. Brother International Australia, a leading manufacturer of Multi-Function Centres, today introduces their new line of Innobella™ ink cartridges and photo papers.</p>
<p>All of Brother’s new Colour Multi-Function Centres® (MFC’s®) will use Brother’s new line-up of Innobella™ ink cartridges and photo papers. When used with the new print engine, The “Innobella” ink and paper enables and empowers consumers to accurately reproduce beautiful, vibrant, radiant colour images; while simultaneously enhancing image permanence and longevity.</p>
The name Innobella™ derives from the words “Innovation” and “Bella”, meaning beautiful in Italian and is a representation of the innovative technology that provides Brother Customers’ with:
• Print longevity
• Richer colour and more realistic skin tones
• Sharper images</p>
<p>Print Longevity
Light and ozone exposure to traditional ink and photo paper can cause printouts to fade quickly with time. Brother’s Innobella™ ink and paper are both light and ozone fade resistant – giving you colour vibrancy like never before. With the advanced chemical formula coated on the Innobella™ Glossy Paper, you will get beautiful, long lasting photos for long lasting memories.</p>
<p>Richer colour and more realistic skin tones
A wider range of colours can be obtained if Innobella™ inks and glossy photo paper are used together. This will produce more vivid colours, making each picture more vibrant. Innobella gives you deeper blues, magentas and greens.</p>
<p>Sharper Images</p>
<p>Innobella™ glossy photo paper is specially coated to reduce ink bleed. Innobella™ ink has highly formulated physical properties and when used together ensures sharper and crisper prints.</p>
<p>A large part of Innobella™’s success lays in the way the Innobella™ products work with our colour inkjet machines.</p>
<p>Innobella™ ink and glossy photo paper</p>
<p>Innobella™ products were developed via extensive testing and from the latest technologies to ensure optimal results. The results are accurately reproduced beautiful, vibrant, radiant colour prints every time; while simultaneously enhancing image permanence and longevity.</p>
<p>The new range utilises a 4-cartridge ink series to reduce ink waste by only requiring the user to replace the colour that runs out. The new Innobella TM LC-57 series of inks support yields of 500 pages for black and 400 pages for each colour cartridge (based on 5% page coverage).</p>
<p>The innovative ink technology providing these beautiful results, is designed to be absorbed perfectly with Brother’s uniquely engineered paper. The new range of Glossy paper includes Innobella BP-61GLA (A4 - 20 sheets) &amp; BP-61GLP (4” x 6” – 20 sheets) is compatible with all new Brother inkjet MFC’s.</p>
<p>Brother’s latest colour Multi-Function Centre® (MFC) series incorporates a new print head technology with advanced ability to produce an amazing 1.5 picolitre* (a globe 0.0142mm in diameter) ink droplet and the capability to accurately place these droplets on the paper. When used with Innobella™ ink and paper, this technology produces less graininess and therefore smoother and sharper images with finer definition.</p>
<p>* 1.5 Picolitre technology used with Innobella™ inks and Glossy Photo Paper ensures optimal results printing system optimal print results are achieved.</p>
<p>Fine Droplet Enablement</p>
<p>Brother’s new generation of inkjet MFCs integrates a new advanced print head technology to produce an amazing 1.5pl (picolitre) ink droplet, and offers the capacity to accurately place these droplets on the paper. This latest technology, which was previously available only to high-end printers, is now enabled in our new series of MFCs, so that you can achieve high quality prints with finer definition. With 1.5pl technology, your printouts have less graininess, giving you smoother and sharper results every time.</p>
<p>With the Innobella™ ink and paper specifically designed to optimise the printing mechanism of your Brother Colour Inkjet MFCs, you are assured of achieving superior printing results every time.</p>
As an organization that expands business globally, the Brother group pursues a "customer-first" policy in all aspects of their operations, with the particular goal of ensuring product reliability, approachable service staff, and value for money. They really do live up to their motto “At your side” throughout their corporate culture by working with consumers and retailers providing solutions not just selling products.
A trusted brand worldwide, Brother has become a world-class manufacturer by developing outstanding proprietary technologies; their commitment to finding better solutions for our customers has led to the creation of leading products such as Multi-Function Centres and P-touch electronic labellers and aim to create and deliver superior value swiftly to their customers through quality products and services.
Brother International (Aust) Pty Ltd has state offices in each Capital City and a National network of service centres supporting their products.
Head Office
7 Khartoum Rd, North Ryde. NSW 2113 Australia
State Offices
Adelaide - Unit 4, 13 King William Rd, Unley SA 5061
Brisbane – 245 Riverside Dr, West End QLD 4101
Melbourne – 1/733 Whitehorse Rd, Mont Albert VIC 3127
Perth - 117 Great Eastern Highway, Belmont 6104
Sydney - 7 Khartoum Rd, North Ryde. 2113
For further information, please go to or for marketing information, please contact Marie Le, Marketing Manager on (02) 8875-6210 or for technical product specification enquiries, please contact Stephen Bennett, Pre-Sales Technical Support Specialist on (02) 8875-6216.</p>

Most Popular