HP to double APAC enterprise sales force

HP to double APAC enterprise sales force

HP plans to ramp up its enterprise printing operations by doubling sales staff in Australia and the Asia-Pacific region over the next six months.

HP's Asia-Pacific and Japan vice-president of enterprise and specialty printing, Kelly Tan, said the global sales force would be increased by 300 recruits.

Although Tan would not give specifics on how this would translate to Australian-based operations, it is expected that HP account managers in the Asia-Pacific region would be doubled.

Instead of HP sales managers handling up to 50 accounts, they would now deal with about 10 accounts each, Tan said.

In addition to account managers, HP would also recruit business process consultants, technology consultants and service consultants.

"The customer environment is getting more and more complex so we have to change to better understand them." Tan said. "Each of the newly specialised roles will address the needs and pain points of our customers and help streamline our enterprise relationships."

The push for more staff comes from HP's plans to build sales of its managed print services through Australia, China, Korea and Japan. The vendor also plans to tailor some of its 200 imaging and printing solutions for vertical markets in public and commercial sectors.

Mitchell Bingemann was a guest of HP at its Enterprise Imaging and Printing Press and Analyst Conference.

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