Freggi heads back to Taiwan

Freggi heads back to Taiwan

Following his abrupt departure from Mitsubishi Electric, former general manager of digital electronics, Richard Freggi, said he plans to start up his own supply chain and procurement business in Taiwan.

"My role has completed and I'm striking out on my own," Freggi said. "Over the past three years, I've helped the company transition into the projector, public displays and security markets."

Mitsubishi blamed an internal re-organisation for his departure, which ended a three-year association with the peripherals vendor.

Replacing Freggi in an interim capacity is national sales and marketing manager, Paul Calderara.

"The reality of the situation is that our digital electronics division has been going through a product and structural re-organisation," Calderara said.

The vendor is planning to introduce a new range of products in the next 6-9 months, most notably in AV categories.

"There are a number of products that have been available in Japan but we haven't carried," Calderara said. "But that doesn't mean we're changing our business focus. We'll be adding channels to our traditional ones."

Calderara wouldn't speculate on how the future make-up of the digital electronics division would look once the re-organisation is finalised in the months ahead. According to IDC, Mitsubishi's branded market share fell from 9.2 per cent in Q2 2005 to 6.3 per cent in its just-released Q2 2006 wrap-up. Freggi took the general manager's role in July 2003, replacing an outgoing Phil Newton who left to take up the local managing director's post at BenQ.

Before joining Mitsubishi, Freggi had worked as a senior consultant for IBM Global Services. He had also held positions with Philips and Seiko Epson during a career that spans almost 20 years.

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