Intel has announced a new program allowing server builders to adopt and market VMware products to their IT customers.
Called the Enabled Server Acceleration Alliance (ESAA) program, builders will be able to sign on and take advantage of an Intel-based service to register their servers as VMware validated.
Managing director of Melbourne-based Xenon, Dragan Dimitrovici, said the builder had recently begun discussing VMware internally and saw the program as a catalyst for those thoughts.
"VMware is something we see as providing in the next month or two," he said, adding that Xenon will look at the program as an adjunct to its VMware activity.
Already working with VMware, ASI Solutions sees great opportunities in adopting the ESAA program, according to communications manager, Craig Quinn.
"The ESAA doesn't change the end result as we already have VMware working perfectly on our platforms," he said. "But for larger organisations that might look for a certain level of certification, it could help us into those businesses."
Quinn said ASI had current customers which quite happily used its desktop machines, but had not considered its servers before. With certification, he believed they would start to look move up the chain.