IDC: Resellers squeezed in monitor market

IDC: Resellers squeezed in monitor market

Branded monitors are becoming an increasingly tough standalone sell for resellers as multinational PC vendors threaten the channel with bundled offerings, according to a local analyst.

IDC's PC hardware analyst, Mercie Clement, said intense competition was starting to push smaller resellers out of the market altogether.

"I've watched the reseller community struggling with, or even pulling out from standalone monitor sales," she said. "Even the branded vendors are struggling from a pricing perspective."

While the OEM market had seen growth of 25 per cent from the previous quarter, according to IDC figures, sales in the branded market were up just 3 per cent. The overall monitor market grew 13 per cent sequentially but had actually decreased 9 per cent from the same period in 2005.

In terms of what users were purchasing, Clement said the market was moving towards 19-inch units.

"Even in larger sizes, such as 24-inch, we're starting to see a small installed base," she said. "We're even seeing incremental growth right up to 30-inch displays."

The top five vendors in Q2 were Samsung (20 per cent market share), BenQ (15.7), LG Electronics (14.8), Viewsonic (12.4) and Acer (11.9).

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