Mobile handset vendor, Dopod International, officially launched its line of 3G smartphones and PDAs in Australia today, with plans to distribute its wares through Brightpoint and Bluechip Infotech.
Bluechip will stock Dopod's 838Pro and 595 3G smartphones while Brightpoint will begin with the 838Pro, but has plans to add more handsets as they become available. Dopod claims the 838Pro is the first 3G PDA phone that comes with a sliding keypad.
Strategic alliances with Microsoft and High Tech Computer (HTC), the world's leading manufacturer of smartphones and Pocket PCs, has allowed Dopod to become Asia's fastest growing telecommunications company, according to country manager, Audrey Lin.
Speaking at the Sydney Opera House today, Lin said Dopod was excited about entry into the dynamic and aggressive Australian marketplace and looked forward to supporting its newly signed partners.
Bluechip, which started distributing smartphones last year through a partnership with E-Ten, signed with Dopod after a six-month discussion, Bluechip sales director, Ron Jarvis said.
"We signed on because Dopod's handsets complement the products we already have. They fill a gap E-Ten does not service," he said.
Dopod's strategic alliance with HTC served as a catalyst for the deal, Jarvis said, because the association put the vendor at the forefront of smartphone technology.
Brightpoint head of product marketing, Ettore Alterisio, said Dopod's strategic alliances would ensure they deliver innovative products with powerful functionality and design.
"Dopod offers a great solution for the connected-everywhere lifestyle, allowing easy access to various types of applications, and of course user mobility," he said.
Brightpoint will use Dopod to target the retail channel, but also believe it will prove an attractive solution to the small and medium business sector.
Bluechip planned to push the handsets to its network of resellers and hoped to attract new partners interested in moving into the mobile communication market, Jarvis said.
"It's an opportunity for IT resellers to converge into other markets instead of just selling plain IT," he said.
Bluechip expects the new deal to boost monthly revenues by $200,000.
Dopod is also in final discussions with Hutchison 3 and Optus. It plans to announce product availability within the next two weeks.