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Integ buys WA Icon

Integ buys WA Icon

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Sydney-based integrator, Integ Communications, has snapped up Western Australia-based Icon Communications to beef-up its communications portfolio. The value of the deal wasn't disclosed.

The purchase doubled Integ's staff to six in the state. This includes Icon's communications manager, Chris Upstone, who has now signed on as Integ's WA state manager.

CEO, Ian Poole, said the acquisition would enable the Icon team to pursue larger targets than the SMB and SME it had courted to date. It would also give Integ the facilities to service existing clients in the west.

"We've got a lot of national accounts and most have business over in Perth," Poole said. "We also want to be in the resource and government sector where there's huge growth potential. This acquisition allows us to attack that business."

A match in product portfolios also attracted Poole to Icon. Integ is a partner of both Alcatel and Genesys, while Icon has Alcatel partner status and was growing its Genesys expertise.

While Integ previously kept acquired businesses under their old names for a period, Poole said the rebranding of Icon would be swifter.

"We kept Lanlink for two years before rebranding it but, in this case, we're doing it now," he said. "One of the reasons we bought Icon was its push towards medium and large business and the Integ name is a better vehicle in that space for the business to use when going after that market."

Poole predicted the acquisition would add 10 -15 per cent to the overall group's revenue in the next financial year.


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