ARN Innovation Awards
Exinda Networks Expands European Channel
- 19 September, 2006 15:25
<p>Exinda Opens New Technical Support Office in Switzerland</p>
<p>September 19, 2006, Melbourne: Exinda Networks today announced an expansion of its European distribution and reseller channel, after doubling its European market coverage during the last four months.</p>
<p>To fulfill the high demand for integrated application acceleration, wide-area-network (WAN) optimization and network management solutions, Exinda has added five distributors including Boll Engineering of Switzerland and Lichtenstein, Corex of Austria, NISAT of Greece and the Mediterranean, Smartsec of Sweden and Finland and Powerbit of Sweden. Exinda has also added a host of new resellers in Germany including Built AG, Choin! and Dunkel AG.</p>
<p>Exinda has also opened a new technical support office in Wettingen, Switzerland, near Zurich, that provides multi-lingual support in French, English, German and Italian. The new center completes Exinda’s global around-the-clock technical support coverage, complementing existing support based in Melbourne, Australia and Watford, United Kingdom. Exinda is planning to open additional offices for technical and sales support throughout Europe and in the United States during 2006.
“Exinda is poised for growth to meet Europe’s robust demand for WAN optimization, applications acceleration and traffic management solutions,” said Michael Grace, Exinda’s vice president of International Business Development.</p>
<p>“Our business model has attracted some of Europe’s top value-add distributors and resellers. These partners recognize Exinda's unique business proposition that helps them thrive in the growing WAN optimization market. I anticipate the additional of six to eight more European distribution partners within the next three months,” he said.</p>
<p>Exinda’s Distribution Model Offers Low Risk/High Reward for Channel Partners
According to IDC’s study entitled Worldwide Network Availability 2005-2009 Forecast and Analysis, the worldwide market for network management solutions is estimated to grow to $2.45 billion (US Dollars) by 2009, with WAN optimization revenues forecasted at $611 Million (US Dollars).</p>
<p>Exinda’s global channel model was developed to help distributors and resellers seize this market opportunity quickly.</p>
<p>Exinda provides comprehensive technical and sale training for partners in addition to extensive support available via its partner web portal. The company regularly hosts online as well as onsite seminars and executive briefings to educate its resellers’ customers on its groundbreaking technologies and the compelling return on investment scenarios.</p>
<p>Resellers benefit from Exinda’s deep competitive discounts, the reinvestment of revenues in marketing programs, direct mail and telemarketing initiatives that generate high end-user visibility and qualified sales leads.</p>
<p>“As a new master distributor for Exinda, we have achieved early success in the WAN and applications management market,” said Thomas Boll, chief executive officer of Boll Engineering in Switzerland. “Demand for Exinda appliances has exceeded our initial projections. With Exinda’s marketing and technical support, we have found a prosperous niche where we can help customers improve their network performance and how they run their business. Our reseller partners have been impressed by Exinda’s superior technology, responsive technical support, broad product range and aggressive pricing strategy,” he said.
About Exinda Networks
Exinda Networks is a global supplier of intelligent application traffic management systems for enterprise, government and service provider clients. Founded in 2003, Exinda's mission is to ensure predictable network performance, maximize network productivity and reduce network operating costs. Exinda solutions have been deployed in over 20 countries. Exinda's 4700 appliance received ZDnet's Technology & Business Magazine's 2005 Editor's Choice Award for ease of use and excellence in traffic monitoring and reporting. Exinda's award winning technology is available by contacting leading resellers or Exinda directly. Exinda's research and development offices are headquartered in Melbourne, Australia. Exinda's Partner Program is based in Seattle, Washington. For more information, visit www.exinda.com.
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Mary Hecht-Kissell, PR Strategies, +1 (919) 846-4949
<p>Grant Muller, Impact Corporate Communications, + 61 3 9853 7665