Cellnet has parted company with general manager of sales, Darryl Tucker. Managing director, Adam Davenport, confirmed Tucker left the distributor on Thursday but said he already had a replacement waiting in the wings.
Martin Bicknell will be stepping into Tucker's shoes from October 9. He has senior executive experience at reseller Byte Power, systems integrators Loop Technology and Kanbay, distributor Tech Pacific and vendors such as Compaq.
"I have nothing but good things to say about the 11 years Darryl spent with us but we now need to look at doing things differently," Davenport said. "Martin's appointment is all about a fresh view of the business including the acquisition activity we're currently working on."
Tucker's departure comes during a tough time for the distributor. Last month, Cellnet announced a 76 per cent drop in net profits to $1.6 million for the year to June 30.
Davenport said Bicknell's role would be split across three areas: Cellnet's call centre, its e-commerce offering, Webcell, and a field force of sales people.
"In the current market, with such thin margins, distributors around the world are looking to increase orders through their inside sales teams and e-commerce offerings, leaving field teams to work on new business and look after existing customers. Martin will drive all of that," he said.
Cellnet's Webcell system had gone live, Davenport said, but had not yet been promoted widely to its resellers because it was still bedding down. Cellnet will increasingly promote it to resellers as a preferred way to do business.
Tucker was formerly boss of Cellnet's IT Wholesale business. He became general manager of sales in February.
He had not returned calls asking for comment at the time of going to press.