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Dell Delivers New Desktop Computers With Innovative, Space-Saving Designs, Latest Technologies

  • 22 June, 2004 10:21

<p>Stable Image Assurance Program Helps Customers Keep Support Costs Down</p>
<p>SYDNEY, June 22, 2004 - Dell today announced two new corporate desktop computer systems that feature innovative new designs and several key technologies for increased performance. The company also unveiled a software assurance program to help reduce software complexity while keeping support costs low.</p>
<p>“These new systems deliver the latest technologies combined with an innovative industrial design for corporate environments,” said Robert Vinokurov, product marketing director of OptiPlex and Precision for Asia Pacific. “Customers that have delayed the replacement of their desktop systems can take advantage of the tremendous performance and management gains found in the SX280 and GX280.”</p>
<p>According to industry analyst firm Gartner, aging installed computers are ready to be replaced. Gartner estimates that more than 30 percent of installed computers are at least three years old. In its most recent forecasts, Gartner notes that almost 100 million computers will be replaced in 2004, and nearly 120 million more will be replaced in 2005[1].</p>
<p>Systems Leverage Latest Technology Advancements</p>
<p>The OptiPlex[TM] SX and GX280 systems feature the new Intel[R] Pentium 4 500 family of processors and the 915G Express chipset with a full suite of new technologies that complement a new architecture and deliver more performance and headroom for future needs. The new platforms introduce DDR2 memory, the next generation memory architecture that will support up to double the memory throughput of today’s DDR technology. DDR2 optimises the desktop architecture by removing potential bottlenecks caused by increased bandwidth demands from faster processors, graphics and I/O subsystems.</p>
<p>The new platforms also include: PCI-Express with up to three times the input/output bandwidth of the previously used PCI platform; Serial ATA hard drives that provide more storage space with faster access to data; and the new Intel Graphics Media Accelerator 900 that is designed to provide major improvements in integrated graphics performance versus previous Intel embedded graphics solutions.</p>
<p>Cutting-Edge Form Factors for Many Computing Environments</p>
<p>The OptiPlex GX and SX280 feature four different form factors that are image compatible and easy to service and manage. The mainstream GX280 is available in three form factors that can be deployed to users with a wide range of performance, size and expansion requirements.</p>
<p>The completely redesigned SX280 features a new compact chassis. Ideal for space-constrained workspace settings, it can be installed horizontally or vertically beneath a desk, to a wall or behind the optional SX280 flat panel monitor to decrease the overall footprint of the system. The system's hot-swappable media bay accommodates any module from the popular Dell Latitude[TM] D-Family of notebooks. The SX280 offers a wide range of layered security features that prevent unauthorised access to components and media modules with a flexible, sequential locking system.</p>
<p>Technical Highlights for the OptiPlex SX and GX280</p>
<p>* Intel Pentium 4 Processors - 520-560 (GX280) and 520-540 (SX280)
* 256MB-4GB[2] of DDR2 (shared)[3] SDRAM
* 40GB-250GB Serial ATA hard disk drive
* Two Serial ATA Channels (GX280)
* Intel Graphics Media Accelerator 900 (SX and GX280), ATI RADEON X300 SE 64MB video card (GX280)
* Optical drive options: CD-ROM, DVD/CD-RW, DVD+RW[4]. Optional removable second hard drive (SX280)
* Integrated Gigabit[5] networking capability on PCIe
* USB 2.0 ports - two front, five back (SX280); two front, six rear (GX280)
* Microsoft Windows XP (Home and Pro) and Windows 2000
* Integrated AC’97 with front and rear jacks
* Standard 3-year next business day limited warranty[6]</p>
<p>The OptiPlex GX280 starts at $1,419[7], and the SX280 starts at $1,269[7]. For more information on OptiPlex desktop computers, visit For more information on Dell’s Stable Image Assurance Program, visit</p>
<p>About Dell
Dell Inc. (NASDAQ: DELL) is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past year totaled US$43.5 billion. Dell, through its direct business model, designs, manufactures and customises products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at or by contacting Dell on 1800 335 502.</p>
<p>[1]Based on 2Q04 Update: PC Forecast Scenarios, 2004-2005, Gartner Inc.
[2]The total amount of usable memory available will be less than 4GB, depending on the actual system configuration.
[3]Up to 128 MB of system memory may be allocated to support graphics, depending on system memory size and other factors.
[4]Discs burned with this drive may not be compatible with some existing drives and players; using DVD+R media provides maximum compatibility.
[5]This term does not connote an actual operating speed of 1 Gb/sec. For high speed transmission, connection to a Gigabit Ethernet server and network infrastructure is required.
[6]On-site service provided by independent third-party service provider and may not be available in certain remote locations. Technicians will be dispatched if necessary following telephone technical support.
[7] Dell’s standard terms and conditions apply and are available at or on request. Prices quoted with a 17 inch CRT monitor. All prices stated include GST but exclude delivery. Available by delivery only. Standard fee $99. Pricing, specifications and availability subject to change without notice.</p>
<p># # #</p>
<p>Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of others.
Intel and Pentium are either registered trademarks or trademark of Intel Corporation in the United States and/or other countries.
Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.</p>
<p># # #</p>
<p>Issued By: Dell Australia Pty Ltd
For further information, please contact:
Nicole Gemmell
Tel: + 61 2 8972 5548
<p>Through: Spectrum Communications
For further information contact:
Roger Marshall / Will McIntyre
Spectrum Communications
Tel: + 61 2 9954 3299
Email: /</p>

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