Local service provider and distributor, Adaptic, is looking for channel partners after being appointed master distributor for US storage appliance vendor, Storewiz.
Storewiz launched its first product, the STN 5000, at the Gartner Data Summit in June. The plug and play network appliance compresses and decompresses data in real-time, reducing the amount of disc storage a company needs by up to 200 per cent.
"It's like WinZip on the fly. The idea is that companies can buy less disc storage, get the same capacity and save money," Adaptic director of alliances, Dory Zidon, said.
Quoting analyst figures, Zidon said for every dollar (US) spent on discs, between four and eight dollars (US) were spent setting up and maintaining the storage environment to support them.
Adaptic is now adopting an indirect sales model for the Storewiz product and recruiting resellers.
"We are signing a select few channels at the moment, focusing on agility, extensive experience in storage and the ability to provide service level agreements," Zidon said.
"This is a cheaper alternative to storage. The channel get quite small margins on discs but a large percentage of a company's budget goes on buying discs.
"The channel can sell the company the same capacity at less cost then redirect the savings to products that potentially have higher margins for them." According to Zidon, the STN 5000 was easy to implement and maintain.
"This is a unique product, there are no competitors for it globally and it is picking up really fast," he said.
Adaptic has posted a free program on its website to estimate how much compression a customer can expect: www.adaptic.net.au