AT&T subsidiary, Sterling Commerce, has appointed its first local channel manager to open up new markets for its business software.
New recruit, Michael Livingstone, said the software management vendor had decided to develop a channel to cater for the extra business applications it had added to its product portfolio. These were based around supply chain management and optimisation, logistics and warehouse management. Building a channel would also help accelerate growth.
"We have historically been a very direct focused organisation," Livingstone said. "But we recognised a need to broaden into markets that we are not addressing."
Sterling is currently on the hunt for resellers to help it push into banking and finance, government, telecommunication, retail, wholesale, distribution and manufacturing.
Livingstone plans to grow the company's indirect business to 50 per cent of total revenues by the end of the next financial year.
Partners will receive technical and sales training through the vendor's certified partner program. Its product range includes managed files transfer software, Connect Direct, as well as B2B integration and collaboration software.
Before joining Sterling, Livingstone was channel manager for Silicon Graphics for 18 months. He has also been employed as national partner manager at Sun Microsystems.