Blackberry is continuing its push into the Australian market with Optus now offering a branded 3G Blackberry device, the 8707g.
Research in Motion (RIM) also sold Blackberry devices through Vodafone and Telstra and its respective dealer channels, RIM Asia-Pacific director, Paul Osmond, said. However, Telstra was yet to offer a 3G-compatible product.
Vodafone launched its own branded 3G Blackberry offering, the 8707v, earlier this month.
"Penetration has been very successful in the Australian market and although we can't discuss adoption rate, we do have over 6 million users worldwide," Osmond said. "The Australian market has been ahead of the curve in terms of growth opportunities."
He said there was ample opportunity to not only sell Blackberry devices with voice and data plans, but also with integrated applications designed for different markets.
"The mobility market has become saturated so the opportunity for new revenue streams is up to how innovative the channel wants to be," Osmond said. "The channel should be looking at selling applications on top of the devices such as mobile data solutions and CRM and working to specific verticals."
Once dashboard software is released in September, both the Vodafone and Optus Blackberry devices will be able to be used as mobile broadband modems, allowing customers to keep laptops connected to carrier networks.
Optus said it would release service plans for the 8707g in mid-August.