HP has decided to pull out of the front projection market, citing a desire to concentrate on other forms of display hardware.
A statement issued by the vendor's South Pacific imaging and printing group said it had made the decision to transition from projectors to more complex display solutions after evaluating customer display requirements.
The vendor already produces a range of micro, plasma and LCD displays including televisions, not all of which are currently available in Australia.
A spokesperson for HP distributor, Ingram Micro, said projectors were a small portfolio and their withdrawal would have little impact on the business.
HP places its worldwide market share in the front projection market at 4 per cent.
As recently as July, the vendor was still launching new models such as the HP ep9012. A prepared statement said senior management routinely reviewed all aspects of the businesses to ensure it met customer requirements.
HP will honour all support commitments for projectors consistent with its warranty terms in addition to out-of-warranty support.
The decision to remove projectors from it's line-up would not affect staffing numbers, HP said.