Synnex has become the latest distributor to announce plans to review its reseller accounts. The move is designed to increase average spend.
The Melbourne-based distributor, which has about 8000 names on its distribution list, will put more than a quarter under the microscope. While the main aim would be to win a bigger share of each reseller's spending, managing director, Kee Ong, said some of the names in its database were end-users that needed to be weeded out.
"If a customer is spending less than $1000 a month, you have to question whether or not they are a genuine reseller," he said. "But we are more concerned with frequency of spend and will be looking closely at customers that only place an order once a month.
"The main focus of this review is to win a bigger share of wallet."
The move bears a striking resemblance to a review recently completed by its largest rival, Ingram Micro.
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