Synnex conducts reseller review

Synnex conducts reseller review

Synnex has become the latest distributor to announce plans to review its reseller accounts. The move is designed to increase average spend.

The Melbourne-based distributor, which has about 8000 names on its distribution list, will put more than a quarter under the microscope. While the main aim would be to win a bigger share of each reseller's spending, managing director, Kee Ong, said some of the names in its database were end-users that needed to be weeded out.

"If a customer is spending less than $1000 a month, you have to question whether or not they are a genuine reseller," he said. "But we are more concerned with frequency of spend and will be looking closely at customers that only place an order once a month.

"The main focus of this review is to win a bigger share of wallet."

The move bears a striking resemblance to a review recently completed by its largest rival, Ingram Micro.

For more on this story, check out this week's edition of ARN.

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