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Returnity Provides Fuji Xerox Australia with a Tailored Solution to Effectively Manage Customer Relationship

  • 09 August, 2006 15:59

<p>As well as solid integration of customer details with CRM system, returnity establishes a personalised way to communicate with Fuji Xerox customers</p>
<p>Fuji Xerox Australia has appointed returnity, the first Australian company to provide permission-based electronic direct marketing, to manage email communications with its customer database. Integrated directly with Fuji Xerox CRM system, returnity email marketing engine realises the effective communication with customers and real time tracking of results.</p>
<p>The relevance of the messages to customers and their willingness to get the information are the keys to the success of email marketing communications. Combined with Fuji Xerox Australia's in house Campaign Management tool, returnity provides a personalised way of reaching customers one to one. Data analysis is conducted to determine if the customer is interested in the information, then relevant a message is sent to the customer. Customers can update their details online, including name, address, job title and permissions, and this flows back into the CRM system nightly.</p>
<p>“Returnity has a robust system and a solid track record with brand name clients. Its tailored solution is easily integrated with our CRM system. It enables us to reach our customers quickly - sometimes with just 24 hours notice,” said Paul Strahl, E Business Manager of Fuji Xerox Australia. “Returnity has become a key strategic partner for Fuji Xerox Australia.”</p>
<p>Since the system installed, returnity has successfully launched an email marketing campaign with positive feedback. It was a report that Fuji Xerox wanted to send to the customers about how to solve common challenges facing their business. On behalf of Fuji Xerox, returnity emailed the targeted customers first seeking their interest in receiving the report. Those who did not reply were followed up by a second email encouraging them to get the report. “The results were excellent - 28% response rate, 75% appointment rate with respondents, 22% deals in pipeline from appointments,” concluded Paul.</p>
<p>“Fuji Xerox Australia sees email marketing as a growing and effective way to communicate with customers. It maintains ongoing, relevant contact with the customer base. It is also useful for strategic time limited campaigns,” said Paula O’Connell, Managing Director of returnity. “When used in the right way, based on permission and relevance, email marketing offers excellent returns on investment.”</p>
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<p>About returnity</p>
<p>Returnity is a full service digital marketing company offering a range of services from campaign strategy through to design, delivery and post campaign analysis. Returnity’s services are built on the foundation of its proprietary email-marketing engine, which facilitates fully tracked and reported email communication on either stand-alone or wholly integrated basis.</p>
<p>Returnity’s service offering has evolved to include a complete range of digital services from email newsletters, statements and alerts, to online competitions, event registration and hosted data-driven websites. The company’s extensive experience and innovative thinking has attracted a blue-chip client base and earned it a reputation as a premier provider of data-driven, digital communications solutions. It is a member of the Australian Direct Marketing Association and adheres to its Code of Practice. Returnity is part of the Photon Group of Companies. For more information go to</p>
<p>Media Contacts</p>
<p>Sarah Mulvin</p>
<p>(02) 9212 3848</p>

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