Avnet Partner Solutions has put together new hardware bundles for ISVs to use when installing applications.
The idea stemmed from the distributor's work with HP's Developer and Solution Partner Program (DSPP), marketing director, Michael Costigan, said.
"We work closely with ISVs through the DSPP and have found many of them get an application sale across the line but are slowed down by the infrastructure sale," he said.
ISVs can choose one of three ISV Ready Bundles it has built in conjunction with HP and Oracle. The bundles can be configured as 32- or 64-bit with Windows or Linux operating systems. They are built on HP ProLiant and Integrity servers with Oracle Standard Edition One preloaded.
Asked whether the bundles were the start of a trend, Costigan expressed reserve.
"I think the market will grow over time. Initially it's all about enablement," he said. "It's been great to have two big vendors taking the time to work with us on this."