Speech recognition and imaging software vendor, Nuance Communications, has recruited Vicky Rigg as its first channel manager for productivity.
The role was created to provide ongoing support and commitment to its VARs and distributors, Rigg said. Local distributors include Fuji Xerox DSD, Scholastic and Mindscape.
"My objective is to meet our VARs and distributors and see what opportunities there are to move forward and grow our businesses," she said. "I will be working with them to identify gaps and opportunities in our channel and retail business."
Rigg plans to initiate training sessions and place a stronger emphasis on its reseller program.
"Our program has been there for some time but we didn't have the resources to focus on that," she said. "It will now be ongoing and continuously updated to include various special campaigns to our reseller database regularly."
Rigg wants to extend the vendor's 150-strong reseller database to take advantage of opportunities in the corporate, government and education markets.
Prior to joining Nuance, Rigg spent four years as national retail sales manager for Targus and five years at Scholastic as the national sales manager for its new media division.