Homegrown antispam vendor, TotalBlock Pty Ltd, has hit a roadblock in selling its software into the local reseller channel.
The company, formally called New Millennium Solutions, targets its TotalBlock product towards SMBs and larger organisations.
"It has not gone as well as we had hoped it would," CEO of the Sydney-based company, Peter Stewart, said of his attempts to garner interest in the channel. "It is going slowly. Nobody has said 'yes', nobody has said 'no'. Perhaps, we are not expensive enough [resulting in less margins for dealers]."
TotalBlock charges $99 per year for SMBs and $29 per email address for large organisations. Stewart claimed the price was nearly 30 times lower than internationally made equivalents.
Unlike most antispam products, which rely on filters, TotalBlock relies on humans to weed out the baddies. It uses challenge-response technology, where users manage their own sender authorisations. A sender identifies themselves typically by responding to a question or identifying characters in an image that is set when TotalBlock is implemented.
"It is a very cut and dried and simple approach. Human beings will always get through," Stewart said.
The vendor has been attempting to set up a local channel since the company snared a reseller agreement with Philippines-based Misnet several years ago. That deal prompted Stewart to work on building the local channel as an addition to its direct sales model.
However, despite the current set-back he is not overly worried.
"We are not betting the business on the reseller model," he said.