Unwired has revamped its wireless broadband pricing plans and cut the cost of its laptop wireless card in a bid to increase its market reach.
The wireless card has dropped from $299 to $249, while its 12GB wireless card plan has been reduced from $109.95 per month to $99.95 per month. The ISP's desktop service has also fallen from $119.95 per month to $109.95.
In addition, a new entry-level 256/64Kbps, 600MB card plan has been introduced at $34.95 per month. The ISP has unveiled a 512/128 desktop modem plan with 600MB at $49.95 per month.
The price changes would be extended to all of Unwired's channel partners, product manager, Jeremy Deutsch, said.
"We are hoping this price drop will help the channel move [the wireless card] along," he said. "We wanted to make sure we're leading the competitive field and give our customers more bang for their buck."
However, the reduction in price has meant other offerings have been dumped. High limit download plans for example, would no longer be capped at 64/32Kbps. These would now be capped at 32/32Kbps.
Deutsch said the change was due to growing demand on the broadband provider's network.
Unwired will also be introducing a direct debit billing option for customers from August 14.
"This will not only give our regular customers more options to pay their bills, but will be attractive to business customers who do not wish to pay using credit all the time," Deutsch said.