Anite Networks is planning a dramatic escalation of its operations in Australia and New Zealand as part of its global restructuring plans.
Anite Pacific's CEO, Laurie Stevens, said that the company aims to double its market presence in Australia and New Zealand within the next 12 to 18 months.
Stevens said that Anite is now at a crossroads, where diminishing margins on networking hardware are forcing the company to forge new opportunities for itself, namely in the area of professional services.
"We are moving away from purely a VAR model," Stevens said.
"That means focusing on moving up the food chain and delivering more services."
He added that in the past, the company's performance has been governed principally by the state of hardware markets, which in turn have become increasingly tied to aggressive pricing strategies undertaken by the major vendors.
The company's relationship with Cisco in particular has suffered due to this situation, Stevens says.
"I thought we could live under the elephant."
To haul itself out of this predicament, Anite is seeking to build on the systems integration and services success it has received overseas by establishing a local integration and services centre by the end of next year.
At present, Anite's value added networks operation accounts for all the company's revenue in Australia and New Zealand.
Stevens said that the introduction of the services business into Australia could see the company's local business more than double its current value of around $70 million.