CEDIA: Expo attendance to double

CEDIA: Expo attendance to double

With 16 major sponsors and 90 exhibitors, organisers of the Custom Electronic Design and Installation Association (CEDIA) Expo predict this year's event will attract more than 3000 attendees. This would be double the amount that turned up for last year's show.

To be held July 27-29 at the Gold Coast Convention centre, the expo will feature a range of training courses and displays from international technology vendors and local manufacturers.

CEDIA board member, David Small, said the level of interest reflects growing activity in the home automation and digital home entertainment sector.

"Even Intel is coming in this year to make a major splash with Viiv," Small said.

Intel national marketing manager, Kate Burleigh, said the chipmaker had taken platinum sponsorship of the event to increase industry awareness of the Viiv platform and the role it is set to play in driving digital home entertainment systems.

"We've been talking to CEDIA for the last couple of years, but now with the launch of Viiv we have a product that's perfect for its members," she said. "Our presence at the Expo will enable us to integrate Viiv technology into high-end home entertainment systems by bringing the PC into the equation."

According to Burleigh, Intel's stand will be manned largely by local system builders, providing them with access to new channels in the home automation and digital entertainment space.

"We are keen for them to show how Viiv fits into the overall home entertainment picture," she said.

According to Small, the annual expo is an important part of the ongoing training offered to CEDIA members. It will feature product seminars, vendor training and certification as well as the floor show.

Alongside Intel, his year's expo has also attracted a large range of sponsors including AMX, Clipsal, Dynalite and Fujitsu. However, major home entertainment players like Toshiba and Microsoft are not participating.

Information, advance tickets and registration for the expo is available through the CEDIA website.

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