Hard-drive vendor, Seagate, has added eSys Distribution to its books as it looks to break into the lucrative video surveillance market.
The distributor has been given rights to the entire catalogue of Seagate products but will be asked to focus on its new SV35 range, which has been designed for surveillance Digital Video Recorders (DVRs).
"We have a history in security and surveillance after our long affiliation with Maxtor into that space," eSys managing director, George Skaf, said. "Following its merger with Seagate at the end of last year, we were earmarked as one of the adopted children."
Seagate managing director of Asia-Pacific channel marketing and sales, Kevin Lee, said eSys was one of a number of distributors Seagate had looked at.
"We evaluated many candidates but selected eSys based on its reach, understanding and commitment," he said. "This is a new market for us in Australia and we need partners who can deliver value. It's very different to just selling hard drives."
Seagate's existing distributor, Achieva, will also add the SV35 to its range.
Lee said security was the first of a number of markets the manufacturer would examine in the year ahead in an attempt to expand its horizons.
He declined to provide details of other target markets.
"We're identifying selected markets where we can leverage our technology and we chose security first because of its requirements for storage," he said. "As security goes from analogue to digital, and cameras go to higher frame rates and resolutions, storage is going to explode."
Lee pointed to Australian Security Industry Association statistics estimating a compound annual growth rate of 4-5 per cent over the next three years.
He predicted new partners would come from non-traditional areas such as surveillance system integrators, equipment manufacturers and the writers of security software.
"These partners come together to form a security ecosystem and our job is to understand it," Lee said. "The channel will no longer be in shades of grey, but many different colours and flavours. We will support them according to their needs."