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Half of Australian Mobile Users will be on Prepaid and 3G Services by 2010, Predicts IDC

  • 09 June, 2006 16:35

<p>NORTH SYDNEY, 9th June 2006 – IDC's latest research into the Australian mobile market finds that in 2005 prepaid users outnumbered their postpaid counterparts. This was underpinned by intense competition and diversity of services available in the market.</p>
<p>"Australian mobile ownership and usage has achieved true ubiquity. In 2005, a new threshold has been surpassed - the preference for the prepaid billing mechanism," noted Jerson Yau, IDC Australia's Associate Analyst for Wireless and Mobility.</p>
<p>"As this ceiling is surpassed, IDC foresees a new era in competitiveness as mobile operators tussle for mindshare and the all-important customer - no matter the cost. With the advent of true 3G network services, a high quality of service and continual innovation will be the pillars of a successful long-term strategy amongst mobile service providers," he added.</p>
<p>IDC's study, titled, "Australia Cellular 2005-2010 Forecast and Analysis: Hopelessly Addicted," provides an update on IDC's five-year forecast of the Australian cellular market. It provides a comprehensive market overview as well as examining the non-voice contribution, offering projections by subscriber and service revenue markets over 2006-2010. Key industry trends and contrasts with comparable markets worldwide are leveraged to provide a future outlook and essential guidance for mobile operators and key stakeholders in the Australian mobile market.</p>
<p>The IDC study finds that:</p>
<p># The Australian mobile services market was worth A$8.69 billion in 2005, generated by 19.46 million mobile services in operation (SIOs) - representing a penetration of almost 96 percent of the Australian population.</p>
<p># Whilst Telstra maintained its overall market leadership (along with its ground-breaking "city-to-country" 3G transformation strategy), Vodafone and Hutchison made gains in the market at the expense of Optus - in terms of subscriber and revenue shares.</p>
<p># By 2010, the mobile market will include around 22 million SIOs generating A$11 billion in service revenues, more than one-third of which will be attributable to non-voice services - led by SMS, mobile data, MMS, video/TV and music services.</p>
<p>From this study, IDC warns Mobile operators to manage customers assiduously when migrating them between platforms, to advance 3G networks sooner rather than later and to maintain pricing predictability in the market.</p>
<p>For the mobile consumer segment, IDC advises that clearly defined branding and service consistency will be vital to winning and maintaining customer satisfaction. In the business segment, mobile operators and stakeholders who understand business needs and processes will be well-positioned to demonstrate proven experience and capability to mobilise businesses.</p>
<p>For press enquiries please contact:
Jerson Yau Associate Analyst, Wireless &amp; Mobility Phone: 61 2 9925 2205 Email:</p>
<p>Click here to view the press release online:</p>
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