Samsung dumps T Choice for Cellnet

Samsung dumps T Choice for Cellnet

Samsung has dumped T Choice for Cellnet in its new master distribution agreement for cellphone accessories.

Cellnet Telecommunications general manager, Peter Laver, said his company would supply accessories to a range of distributors, including Brightpoint, Force, Tech Pacific, Roadhound, Brightpoint New Zealand and T Choice, as well as supply more than 1000 resellers and retailers directly. The contract comes into effect on July 1.

Cellnet’s content division has also secured rights to provide mobile content such as ringtones, backgrounds, picture messages and games, to Samsung.

Laver said Cellnet had been supplying Samsung accessories to its retail outlets for some time. However, T Choice had previously been the vendor's master distributor.

The new deal is good news for Cellnet, which recently lost a $78 million a-year contract with Hutchison Telecom to distribute its 3G handsets. Hutchison dropped its five distributors in favour of managing its own logistics operations.

"Losing Hutchison was a blow," Laver said. "But you gain with one hand and lose with the other. Other deals are pending and we are in a good position to grow and expand."

He said Cellnet’s distribution capabilities on both sides of the Tasman helped his company win the deal.

"Cellnet has the infrastructure, distribution expertise and service levels to meet our needs and benefit our accessories business," Samsung telecommunications division general manager, Josh Delgado, said.

Samsung predicts its accessory sales will be worth $4 million across Australia and New Zealand.

T Choice had not commted at the time of going to press.

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