Cellnet chairman, Darryl McDonough, is stepping aside to make way for board director and former Woolworths CEO, Reg Clairs.
McDonough has held the post since November 2002. In an ASX statement, he claimed the decision to leave was part of the distributor's succession plan, first initiated in mid-2004, when Clairs was brought on.
Experience in the retail sector had made Clairs a significant appointment for Cellnet, McDonough said.
McDonough's departure follows the exit of founder and former managing director, Stephen Harrison, in March 2005, and the subsequent appointment of Adam Davenport. It also comes after a major restructure of its management team and combining of its three distribution businesses - Cellnet, Cassa and IT Wholesale.
Clairs said McDonough had set the foundations for the business to go forward but his task during the next two years would be to significantly improve its position in the market while increasing revenue and profitability.
He said its Mercury Mobile mobility division was the single biggest area of growth. It sells ring tones, music and entertainment content for mobile phones.
"We want to grow that area domestically and internationally and build on the current attraction of downloading content to those devices," Clairs said.
Cellnet was also hard at work expanding its IT distribution business through existing partnerships with IBM, Lenovo and HP, Clairs said. It recently gained access to HP desktops and notebooks.
Clairs spent 33 years with Woolworths, where he held the positions of CEO and managing director from 1993 to 1998.
He is also on the boards of the Commonwealth Bank and David Jones.