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PDS looks to blends storage and AV know-how

PDS looks to blends storage and AV know-how

Storage distributor, Prime Digital Systems (PDS), has extended its agreement with Californian network storage developer, Infrant Technologies, to take on several new products. As part of the contract, it plans to significantly expand its national reseller base.

Appointed exclusive local distributor for Infrant in December for its ReadyNAS X6 and ReadyNAS 600 network storage processors, PDS will now also market and distribute the latest iteration of the product, the ReadyNAS NV.

The ReadyNAS NV is a multi-function device that has both traditional network storage functionality allowing organisations to share files, and audio-visual capabilities that can stream high definition video and data for a large range of media devices.

"We are designing a product that we will run in commercial markets first, which will focus on normal network storage. But the audio-visual element of ReadyNAS NV means we can also expand into the volume driven home network market," PDS sales director, Bill Keir, said.

The local distributor already had a stable of 25 resellers. To help fuel take-up, it would look to expand this to about 75 in the next six months, he said.

Resellers would benefit by selling the devices to their existing customer base, as well as leveraging opportunities generated by PDS and Infrant. Keir said further expansion could also be achieved by tapping into the emerging home market. Although admitting this market was still fairly fresh, he envisaged it would become a lucrative segment in the next two years.

The result would be a diverse reseller base, including what Keir described as smaller IT companies that sold hardware to an existing database of customers and looked after their networking needs. These resellers would provide the services required to install and support Infrant products. PDS would also include audio-visual specialists in the reseller mix and support these resellers in providing network services to customers.

"With such a reseller base, we could manage a large client with numerous national installation requirements," he said. "If an organisation wanted 20 terabytes of storage, a larger organisation would handle that better. But for the SOHO, SME and home markets, we stack up really well against other products on price and functionality."


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