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IBM picks IT Wholesale for new line of laser printer cartridges

IBM picks IT Wholesale for new line of laser printer cartridges

IBM has appointed IT Wholesale as the exclusive Australian distributor for its new range of IBM-branded replacement toner cartridges for HP LaserJet printers.

Under the new 12-month contract, IT Wholesale will supply IBM customers with the vendor’s new line of replacement laser toner cartridges, pitched as an alternative to HP’s own range of laser printer consumables.

IBM business unit executive for IBM printing systems, Jillian Maclean, said the cartridges would be up to 50 per cent cheaper than their HP counterparts.

IT Wholesale general manager, Darryl Tucker, said while sales of IBM desktops and servers were strong across both its SMB and service solution customers, most of the systems sold by ITW were accompanied by HP printers.

“IBM doesn’t have a strong range of printers in Australia,” he said. “This is another way to get IBM products to those customers.”

Maclean said the IBM cartridges were of the same quality as HP’s own range, and could match their yield quality. All cartridges would be supported by a replacement warranty, and have been certified under global consumables standards.

In response, HP general manager and vice-president of imaging and printing for South Pacific, Rebekah O’Flaherty, said independent studies had continually proved third-party supplies could not deliver the same quality and reliability as HP’s original consumables.

“There is a trade-off between price and value and HP respects customers' choice, but we are committed to producing great printing products that provide high performance output,” she said.

For more on this story, see next week's edition of ARN.


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