Proofpoint Opens up to Australia

Proofpoint Opens up to Australia

US-based messaging security vendor, Proofpoint, has officially unveiled its range of hardware and software messaging security products in Australia.

The products are designed to stop spam, defend against viruses and ensure that outbound messages comply with both corporate policies and external regulations.

Proofpoint originally started out as a direct sales player. However, to scale its business it looked to the channel and now has a mixture of direct and indirect sales in the US.

Proofpoint APAC director of sales, Gerry Tucker, said it had opted to take a channel-only approach to the Australian market.

The company established a local presence late last year but has remained low profile. It launched its products and partnership with Open Systems in Canberra last week.

"Open Systems is a well proven breed of organisation in this marketplace," Tucker said. "It has good pedigree."

Proofpoint has also bedded down deals with IBM and Sun.

Open Systems CTO, Mark Riley, said it got the nod because of its experience in security.

The distributor has worked with F-Secure's antivirus products for the past 12 years. Fortuitously for Open Systems, this is the same antivirus engine that runs inside Proofpoint's gateway product.

Riley said the company spent the past four months testing the product and developing a go-to market strategy.

"Proofpoint fits right into our business as we specialise in gateway security," he said. "This is our sweet spot."

Tucker said the vendor was currently working with a number of local technology vendors who have complementary solutions.

"Another area where we are developing partnerships is with a number of organisations who are providing services in the area of IT auditing and compliance," Riley said. "It is extremely complimentary to our outbound solutions such as our Digital Asset Security Module. By using the Proofpoint Risk Report Service, these partners are better able to pinpoint areas of non-compliance with corporate/organisational security policy."

He said Proofpoint's partner program provided for different levels of partnership ranging from referral agreements through to more traditional distributor/reseller partners.

"Our strategy is to have a small number of focused and value-adding partners in the market," he said.

Proofpoint's competitors include Mirapoint, IronPort, Symantec and CipherTrust, which recently landed a distribution deal with Firewall Systems.

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