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Fuji Xerox Printers appoints Geoff Croshaw as General Manager for Australia and New Zealand

  • 23 May, 2006 10:26

<p>Sydney, Australia – 23 May, 2006 – Fuji Xerox Printers, the leading provider of quality printing solutions, is delighted to announce the appointment of Geoff Croshaw to the position of general manager of Fuji Xerox Printers for Australia and New Zealand.</p>
<p>Croshaw will be responsible for the company’s strategic direction and development, with a strong focus on building market-share. Croshaw will be charged with making Fuji Xerox Printers one of the top three printer companies across Australia and New Zealand and expanding the company’s brand presence into new markets such as the consumer and SOHO environments.</p>
<p>"Fuji Xerox Printers is rapidly expanding throughout Australia and New Zealand and Geoff Croshaw will play an integral role in expanding Fuji Xerox Printers beyond our traditional customers in the business and government space," said James Henderson, managing director, Fuji Xerox Printers, Asia Pacific.</p>
<p>"With a particularly strong product range launching this year, covering low to high end categories and a number of exciting sponsorship opportunities, I will be taking bold steps to move the company forward and challenge the top three printer companies," said Geoff Croshaw, general manager Fuji Xerox Printers, Australia and New Zealand.</p>
<p>Reporting to James Henderson, Croshaw brings more than 16 years of experience in the global and local IT industry. Croshaw comes to Fuji Xerox Printers after a highly successful three years as General Manager for IT services and solutions company, Unisys, where he led the Partner Business in 10 countries across the Asia Pacific region.</p>
<p>Prior to Unisys, Croshaw was CEO and director for systems integration specialists, Senteq and was also regional general manager for Melbourne-based voice and data specialist, Phoneware.</p>
<p>A keen sports enthusiast, Croshaw’s main passions cover football (soccer), cricket, sailing, and golf. Less traditionally, Croshaw is a keen skateboarder and on weekends is just as likely to be found sliding a rail at his local skate-park as he is to be sinking a putt on the 18th.</p>
<p>About Fuji Xerox Printers:</p>
<p>With its Australian and New Zealand headquarters in Sydney, Fuji Xerox Printers is a world leader in printing solutions. Emerging with a new lease of life from the merger of Xerox ONP Systems with Tektronix, some 4 years ago, Fuji Xerox Printers continues to build on Tektronix' 15 years of market-leading research and development combined with the Xerox know how and respected quality.</p>
<p>Fuji Xerox Printers offer a complete range of colour and black and white printers. Working through an extensive reseller channel the company offers a comprehensive range of printing solutions across the market for work-groups, departmental solutions, individual applications and even home office use. With their award-winning speed, quality, unmatched reliability and usability, Fuji Xerox printers are setting NEW performance standards for printing solutions in three key markets: Office (including work group and departmental requirements), graphic arts (from desk top to pre-press proofing) and on-demand printing. For information on Fuji Xerox Printers, Australia, simply call 1300 793
769 or visit</p>
<p>Note to Editors: For photography or to arrange an interview with Geoff Croshaw, please contact:</p>
<p>Linsey Rusk
Fuji Xerox Printers, Australia
Tel: +61 2 9452 7053
<p>Dominic Hilton-Foster
Max Australia
Tel: +61 2 9954 3492

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