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Toshiba notebook sales go through the roof

  • 29 June, 2004 15:34

<p>Following on from recent predictions about growth in the notebook market, please find below an announcement from Toshiba (Australia) Information Systems Division (ISD) regarding its record ever sales month, achieved in May. Toshiba ISD sold over 22,000 notebooks last month while it also recorded its second biggest ever monthly revenue of A$46.5 million.</p>
<p>Media release</p>
<p>Toshiba notebook sales go through the roof</p>
<p>Biggest ever unit shipments in May show strong growth</p>
<p>Sydney, 29 June 2004 – For Toshiba (Australia) Pty. Limited, Information Systems Division (ISD), May 2004 marks its biggest month ever in unit shipments and the second biggest month on record for revenues.</p>
<p>Toshiba ISD sold over 22,000 notebooks last month while it also recorded its second biggest ever monthly revenue of A$46.5 million. This is an increase of 15% in revenue and 35% on units for the same period last year. Within the top 5 of vendors in the market, it also holds the highest average sell price, which is good news for their channel partners (according to GfK Inview, May report). The channel benefit from the higher margin opportunity and overall increased revenue when selling Toshiba.</p>
<p>According to Andy Woo, Principal Hardware and Systems Analyst at Gartner the impressive sales figures confirm Toshiba as the mobile computing leader. Gartner’s market share figures for Q1 04 show Toshiba with a 23 percent share of the local notebook computing market with a year on year growth of 12 percent.</p>
<p>“One of the main challenges in our business is growing revenue in a market where the average sell price is in decline,” said Mark Whittard, General Manager, Toshiba ISD. “Our May results exceeded all expectations of unit growth in this tough market, however this result highlights the need to sell on value over price.</p>
<p>“We consistently strive to provide compelling value add to the channel to pass on to their customers, from services, accessories and complimentary products to a range of promotional bundles. The added benefits for our partners are improved margins and revenue growth.</p>
<p>“Toshiba is the only 100 percent channel-centric vendor in Australia and these fantastic results are testament to the dedication and passion of our channel partners.”</p>
<p>Mr Whittard committed Toshiba to continue to drive demand through highly competitive promotions and product bundles. A strong product line up planned for release across the second half of 2004 will further stimulate excitement in the market.</p>
<p>About Toshiba</p>
<p>Toshiba’s Information Systems Division (ISD) is a division of Toshiba (Australia) Pty Limited which is a wholly owned subsidiary of Toshiba Corporation, the seventh largest integrated manufacturer of electric and electronic equipment, with around 165,000 employees worldwide, and annual sales of over US$47 billion on a consolidated basis. With notebook market share of 24.3% (according to IDC’s Q3 2003 figures), Toshiba ISD is comfortably the Australian market share market leader.</p>
<p>Unique among vendors, Toshiba ISD specialises exclusively in mobile solutions and services and is also the only leading computer brand that is 100 per cent channel-centric. A global reputation for quality has been achieved through an R&amp;D budget roughly equal to Australia’s total expenditure as a country in this area.</p>
<p>Toshiba pioneered the notebook market in 1985 and in recent years, Toshiba ISD extended its solutions offering for Australia and New Zealand with the inclusion of a range of projectors, Pocket PCs and personal storage products.</p>
<p>Committed to People, Committed to the Future. Toshiba</p>
<p>Issued by Howorth Communications on behalf of Toshiba (Australia) Pty Limited, Information Systems Division.</p>
<p>Toshiba’s Virtual Pressroom:</p>
<p>For further information please contact Caroline Hendra or Elizabeth Dawson at Howorth Communications on 02 8281 3810 or email Alternatively you can contactAnnette Horst at Toshiba Australia Pty Ltd on 02 9887 6021 or</p>

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