EC-Asia brings memory to Australia

EC-Asia brings memory to Australia


DRAM and flash memory vendor, EC-Asia International, has settled into new digs in Sydney and is on the hunt for a distributor.

Director of sales and marketing for EC-Asia, Ah Sin Ang, said market demand for memory cards and DDR2 memory modules was driving it into the Australian marketplace.

"We want to build a global brand and can't ignore Australian market," he said of the 13-year-old company. "After a local survey in Sydney during past two months, we found there's a lot of room for another brand in the market to offer consumer's another choice."

Ang said EC-Asia would look to deliver its products via distribution, but had yet to start talking to potential suitors. It plans to officially launch locally in July.

"Fundamentally we're looking for somebody who is very creative because, in this business memory is memory and we're looking for a distributor which can be creative with that," he said.

Ang said the distributor should also be prepared to educate its channel partners on memory.

"There are a lot of misconceptions out there, particularly in flash memory," he said. "We try to balance the latest products with educating the consumer to make informed decisions, based on their equipment, rather than buying something they don't need."

Asked whether the vendors would select a sole distributor or was open to a multiple arrangement, Ang said it would depend on the dynamics of the local market.

"Even in countries like China, we only have one distributor," he said. "It all depends on how good the distributor we select is, and whether they continue to grow in line with our business."

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