Nortel Networks wants partners to come along for the ride as it simplifies and expands global services to carriers and enterprises.
"Services are a key part of our enterprise strategy," regional president and regional general manager of enterprise networks, Rick Seeto, said. "Customers are demanding more end-to-end multi-vendor network solutions.
"We need to provide them with more services in order to deal with the complexity - and partners are a key part of doing that."
Leading the services charge, former IBM services executive, Dietmar Wendt, was recently named president of Nortel's global services division.
As part of the services push, the company will simplify and slash its number of service offerings from 700 to 70, according to Asia-Pacific president and COO, Michael Pangia. Categories will include integration, security, optimisation, maintenance and managed services.
"We will be developing services that are complementary to those of our partners so they can deliver our converged solutions," Pangia said. "There could be some instances where customers will do business direct but we will still use our channel partners."
The new offerings include VoIP integration and a number of hosted services.
"We have always talked about services as part of a product instead of as part of solving a business need or issue. Now we're changing that," Pangia said.
Nortel channel partner, 3D Networks, sees huge opportunities in the managed services arena, according to the system integrator's CEO, Chris Luxford.
"We are strong in this area because we can offer end-to-end managed voice services as well as data," he said
In addition to managed services, Luxford also expressed an interest in opportunities around deploying advanced call centres as well as security solutions such as threat protection and security switching.