Chipmaker refreshes programs

Chipmaker refreshes programs

Intel is to reorganise its channel into new categories under a partner program revamp.

As of July 1, system builders will be classified into three tiers: premier, associate and registered. Existing partners would be allocated according to sales revenue, technical skills, number of certified staff, vertical market approach, financial strength and solution capability. These would be determined by current buying behaviour.

The program was a token gesture demonstrating Intel's renewed channel push, vice-president of sales and marketing and general manager of its reseller channel operation, Sophia Chew, said. It was also designed to reflect the shift away from specific products to standardised platforms.

The premier tier has replaced the former Intel premier provider category, while associate will cover existing genuine Intel dealers. The registered tier will replace Intel IT reseller program.

Partners would be eligible for pre-sales launch kits, marketing collateral, training and round-the-clock support. Premier partners would also have first access to Intel software platform solutions and a ticket to its annual Solution Summit. Other offerings include volume incentives and solution selling bonuses.

The new program would sit on top of individual reseller member initiatives and incentives currently available, Chew said.

"We're redefining the program to provide better benefits that are more suitable to our partner business models," she said. "We're not restructuring, but working with partners across various reseller member categories to make sure each of these meets their needs and business objectives."

Intel has also updated its website with updated collateral templates, channel and marketing information.

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