Email and software security vendor, MailGuard, is staging a major assault on the New South Wales market, opening an office in Sydney in a bid to increase its reseller and customer base.
Marketing director, Andrew Johnson, said the Melbourne-based company currently had six staff in Melbourne and was looking to increase the number of staff working in its new Sydney office.
Johnson said he was also busy signing up Sydney-based resellers. They included new recruit The Regus Group.
Launched in 2001, MailGuard supplies email antivirus, anti-spam, content filtering and email storage solutions to managed service providers (MSPs), who then co-brand and resell the services to their clients.
Johnson said MPS companies were typically smaller ISPs such as CNN in Newcastle, Techex in Manly, NetForce in Neutral Bay and Phinktech in Geelong, Victoria.
“Boutique ISPs are typically more focused on providing value-added services to their customers," he said. "The larger ISPs … are starting to come around now because of the issues of spam and content filtering.”
Johnson said he was talking with such in both Sydney and Melbourne, but declined to name them.
The company supplied 60 to 70 resellers directly, ranging from networking companies to people who repaired PCs and install networks, he said. Its partner, Techex, also supplied 60 resellers.
Johnson said the company’s channel had become an increasingly important part of its sales model. In the past year, business created by reseller partners had leapt from half to three quarters of the company’s business, he said.