VoIP provider, BroadIP, has been inundated by more than 60 resellers eager to sign up to its channel program since launching its services at the beginning of April.
"I just can't believe the response we have had and it's been only one month," said BroadIP Chairman, Vaz Hovanessian. "It's not so much that we are targeting resellers, but that they are targeting us. Now it's just a matter of processing all the applications."
The company aims to sign 200 resellers by July.
It is is offering free hardware rental on a range of plans, from its entry level Broad 200 plan to a Broad Unlimited plan with unlimited local and national calls for $49.95 per month. BroadIP also offers bundled plans which include broadband connections and specific plans for corporate and small businesses.
Hovanessian said the free rental would be an important driver in attracting customers to the service which can cost consumers up to $250.
"Breaking the barrier to entry is one of our keys to long term success," he said. "We also guarantee quality of service so you can cancel anytime you like."
Hovanessian said that BroadIP carries a 7-day money back guarantee and a refund for users who do not see any savings on their first month invoice.
He said the company's commission structure offered 10 per cent earnings on all sales for the life of the contract making it simple for resellers.
"We don't pay huge up front, but we keep the costs of acquisition to minimum," he said. "So as resellers add more customers their earnings will increase substantially."
BroadIP's quality of service drove one of its first resellers, Yak Networks, to sign on this week.
"We needed good quality VoIP and BroadIP provided it," Yak Network director, Matt Perkins, said. "We're based on the mid-north coast and other providers couldn't match the quality."
"The commission structure seems very simple and straight forward and that is key for a small business like ours."