Lenovo programs designed to recruit SMB dealers

Lenovo programs designed to recruit SMB dealers

Lenovo hopes the launch of a new Business Partner Network program will help raise its number of SMB resellers.

Consisting of two tiers - Premium and Authorised - it offers training and education to improve dealer sales and marketing techniques, channel director, Rupina Menzagopian, says.

The company is running a roadshow until May 8 to showcase the new program.

"We are coming out of the IBM umbrella and letting resellers know we have our own individual partner and incentive programs," she said.

The Partner Network also includes a Technology Access Program, which provides resellers with access to demonstration stock and new lines.

"We are strong with our corporate partners, but as we move down the track we want to attract SMB and SOHO resellers because they are key to our success in those markets," Menzagopian said.

Existing IBM PartnerWorld dealers are automatically included in the Business Partner Network.

Lenovo has also revamped its StoreFront Program, which now offered target-based rebates, she said.

The company has unleashed an annual point-based incentive program called Lenovo Legends. Partners accumulate points by completing Web-based training, attending events and selling products. The points can be used to purchase merchandise or bid at online auctions.

Menzagopian said the top 40 resellers in the program would be rewarded with a trip to Beijing and the chance to win $1million.

The company has more than 600 resellers across Australia and New Zealand.

Menzagopian says it is on track to reach its previously stated target of 1000 by the end of year.

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