Intel to launch enterprise desktop platform

Intel to launch enterprise desktop platform

Intel plans to launch a new brand for enterprise desktop products on Monday.

Intel plans to introduce a new brand for enterprise desktop products, similar to its Centrino notebook and Viiv media centre PC brands.

Intel spokesperson, Scott McLaughlin, says the enterprise announcement will include a number of industry partners including security vendor, Symantec. He declined to comment further.

According to observers, Intel plans to wrap a number of important enterprise features into the new brand, much in the way that it associated wireless laptop computing with its Centrino brand.

"The three things they're going to focus on are security, manageability and energy efficiency," senior research analyst with IDC, Richard Shim, says.

Intel hopes investing in a new brand will revitalise growth in the enterprise desktop market, which is expected to be flat in Europe and the US this year, according to Shim.

"The desktop PC needs a little love, so this other platform will help to shine a little light on this segment," he says.

Worldwide enterprise desktop shipments grew 7.9 per cent in 2005, totalling 84 million units, according to the latest IDC figures. In 2006 that number is expected to rise by another 6.1 per cent, to pass 89 million units.

Intel hopes to reproduce the success of its Centrino platform with the new brand, principal analyst at Insight64, Nathan Brookwood, says.

"When Intel looks at Centrino the general conclusion is, 'Boy, that was a home run'. They spent $US300 million advertising the brand and 12 months later everybody thought Intel invented wireless," he says. "They are hoping that they can recreate that here."

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