Region 4 rebadges imported towers

Region 4 rebadges imported towers

Melbourne-based distributor, Region4, has introduced its own line of CD-R and DVD duplicating towers to compete with more expensive US models, including offerings from a vendor it already distributes.

Region4 director, Timmi Hingston, said some Asian manufacturers didn't understand the Australian market or channel and were happy to badge products for Region4 to sell under its own brand.

"Some of the products coming out of Taiwan and China are really great," she said. "But while the companies manufacturing them might be good at OEM, they are not good at selling their own brands.

"We have been looking at a lot of new products and if they have potential, we are getting them made to our specifications and branded as Evocept." Hingston said the towers competed with offerings from one of its vendors, Primera.

But she said the size and weight of the Primera towers, combined with their relatively small ticket price, made them unattractive to import from the US.

Region4 has also added a new vendor to its books this month, with the introduction of Israeli CD copy protection software from Hexalock.

"This market is in its infancy but the software is really complementary with our hardware lines," Hingston said.

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