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Local iPod sales strong despite 4GB nano shortage

Local iPod sales strong despite 4GB nano shortage

Local iPod sales continue to show strong growth in the local market despite distributors claiming a severe shortage of the most sought after model.

Apple recorded 61 per cent growth in global iPod sales during the first three months of this year compared to the same period in 2005. Local distributors estimated their sales had been in line with this figure.

"About 60 per cent, I suspect, would be correct," KH Distribution boss, Keith Rice, said. "This quarter is always down on the Christmas quarter but year-on-year it was up."

However, Rice and Cellnet's Apple sales manager, Norman Box, complained the most sought after iPod model - its 4GB nano - was in short supply.

"We were expecting an even stronger quarter and were given indications that we would receive large shipments of 4GB nanos," Rice said. "But we're still only seeing dribbles and they sell straight away. We could sell many more."

Rice said 4GB nanos were the fastest moving iPods, when available, followed by the 30GB and 60GB iPod photos. He said there was virtually no demand for the 1GB and 2GB nanos.

Cellnet's Box confirmed the 4GB model shortages.

"There's a lot of unevenness in supply and some distributors are getting more stock than others," he said. "We still have backorders up to six months old."

Box said the shortage of 4GB nanos could also be a deliberate tactic on Apple's behalf. Witt the entry-level iPod photo costing less than $100 more and in plentiful supply, he suggested Apple could be encouraging buyers to upgrade.

Apple Australia marketing director, Rob Small, insisted there were no supply problems with the 4GB nano but admitted high demand could create the impression there was no stock.


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