VoIP service provider, GOtalk, is taking aim at the VoIP-loving SMB sector with the launch of its dedicated business plans, offering bundled services.
"Rather than try to move a consumer offering into the business space by modifying call rates, we have created plans that incorporate the features that businesses expect from a normal full service telephone company," said GOtalk CEO, Steve Picton.
The launch coincides with VoIP competitor engin, which released business dedicated plans recently.
"Although we have been quite aggressive on rates, it's all about a bundled package that is relevant for SMEs," Picton said.
With the GOtalk Business Class VoIP plans, users can setup five telephone numbers in different Australian geographic regions and link them to a single VoIP phone number.
Picton said the ability to establish numbers in different areas was important for businesses that wanted to establish a presence interstate.
"You can have a whole virtual infrastructure that gives the impression of a company that is substantially larger than what it is," he said. "They are not really going to set up branches all over Australia but can have a presence there by using this service."
The plans also offer a free 1300 number, a choice of timed or untimed calls and the ability to port PTSN numbers to the VoIP service. They range from $9.95 per month to the SuperCap plan at $49.95 per month. Customers can choose between a timed national rate of 2c per minute or a flat national rate of 9.9c per call. Other rates include 26.9c per minute to Australian mobiles and international rates starting from 1.9c per minute.
Although it has signed more than 100 resellers in the past two weeks, GOtalk was still looking for an extra 300 to 500 partners to come on board and push the new service.
"We will still continue to maintain our relationship with our existing hardware partners, but businesses have high expectations of quality and throughput so we're also going to be looking for partners who can provide multi-port devices and quality of service guarantees," Picton said.
The service would suit system integrators and value-added resellers who are looking to bundle telco offerings with hardware, he said.
"We want to create a distance between us and our competitors before Telstra and Optus enter the VoIP space," he said. "We see ourselves as flying the flag for full service telephony and data customers."