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Carmichael ends second stint at Digiland

Carmichael ends second stint at Digiland

Digiland Australia founder, Laurie Carmichael, has left the company for a second time but will look for new opportunities in IT distribution.

He left the country manager post in January, just 12 months after rejoining the hardware distributor to kick-start a renewed local market attack.

Carmichael has been replaced by Lawrence Sim, who relocated from the company's Singapore head office to take up the role. Carmichael said his decision followed the introduction of Digiland's own brand of hardware products into Australia. These included LAN hard drives and media streaming devices.

The products were part of broader plans to shift away from its traditional high volume, low margin business into the more lucrative digital home space.

"When I came back in the company was in a very precarious state," Carmichael said.

"It wasn't really a turnaround - all I can say is that I helped to stabilise [the company] and give the Singapore team enough time to bring in its own products.

"We decided the best thing for both parties would be for them to bring in someone from Singapore to run the business. I want to get on with other endeavours."

Carmichael founded Digiland Australia in 1994. He left when selling it to Singapore-based GES Corporation in 2000, which subsequently rebranded under the Digiland International umbrella.

Since then, the company had consistently lost money and vendor support.

"Digiland's future lies in manufacturing its own products but it still has a lot of challenges ahead," Carmichael said. "We always had difficulty getting local distribution agreements."

He is now talking to several industry representatives about career opportunities, with the aim of assuming a new role by July.


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