Pioneer Computers has declared war on multinational notebook vendors with the introduction of a $799 unit made in the same factory as sub-$1000 offerings from the name brands.
Pioneer managing director, Jeff Li, said he had signed a special deal with a China-based factory to source the notebooks.
The same company produced notebooks for several name brands, including Alienware and Dell, he said.
The DreamBook Light 350S would be available to the IT channel.
Li said resellers would enjoy a 7 per cent margin on the RRP - a step up from the $15 available on name brands.
"Resellers need this product because the multinationals don't care about the channel," he said. "They give special deals to mass retailers and are killing the rest of the channel."
The 350S debuts with a 14.1-inch screen, 1.3GHz Celeron processor, 256MB of RAM and a 40GB hard drive. All components are upgradeable under Pioneer's recently launched Built to Order online service.
The company has also released the DreamBook Slim 865 at $899. The slim line model features a larger 15.4-inch screen and is also upgradeable.
Li said he expected to sell 5000 of the new DreamBook units over the next two months, barring pricing retaliation from multinationals.
"You never know, Dell might start offering $100 cash back to customers and I might only sell 2000," he said.