HP has handed over management of its Developer and Solution Partner Program (DSPP) to value-added distributor, Avnet.
Avnet managing director, Colin McKenna, said the aim was to encourage software developers and application solution providers to get products ported onto the HP platform. The move is part of plans to reinvigorate its ISV community.
The renewed push will focus on the vendor's Integrity and ProLiant server lines as well as its StorageWorks range.
Members will be given access to Avnet's Sydney-based integration centre and Novell testing facility to trial and certify applications.
Marketing collateral and business development assistance would also be up for grabs, as well as the opportunity to collaborate with HP infrastructure partners, McKenna said.
The distributor has previously worked with HP to improve the DSPP initiative.
The new appointment was an extension of this relationship and the first time it had been chosen to manage a formal vendor partner program, he said. Avnet has appointed a dedicated business development manager, Dino Trabucco, to oversee DSPP.
McKenna said he was currently wading through a list of 200 ISVs to get applications ported onto HP and sign up to the program. DSPP would also be supported by the distributor's in-house technical team.
McKenna said it would like to work more closely with other vendor partners to promote ISVs. Avnet also has relationships with IBM, Novell and Oracle.
"The value-added distribution market keeps moving and you have to keep ahead of the curve," he said. "We're looking at increasing sales into the mid-market and this deal is part of that."