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BigAir wants extra reseller puff

BigAir wants extra reseller puff

Buoyed by impressive half yearly sales growth, BigAir is set to turn to the channel to help it get even bigger.

The wireless Internet provider announced a 1321 percent growth in sales revenue to $2.9 million for the half year ended December last year.

During this period the company acquired Veritel Wireless and Ozemail's iBurst customer base. It also lodged its prospectus for listing on the ASX in December, but the listing was delayed and will now take place in the next two weeks.

CEO, Jason Ashton said the delay was due to several reasons.

"It was a bad time of the year. There were a lot of large equity offers on the market that were sucking up the demand, so it was hard to get traction with the investment community. Then we ran a bit short on spread (shareholders)," he said.

"We'd also just completed an acquisition [of OzEmail's iBurst customers]. So we decided, rather than rush it to extend the time line and get it done a little more comfortably."

Although the acquisitions played a large part in the sales revenues, Ashton said, taking that away, the channel has been responsible for around 25 percent of new customers.

"We would ultimately like to lift that to 40 percent or higher," he said.

The provider currently has no more than 12 channel partners, but is hoping to attract more after listing on the ASX later this month.

"After listing we are going to set up a more formal channel wholesale division, and we'll be appointing a wholesale manager to really build that side of the business up," Ashton said.

"We will also be looking at strategic acquisitions in the wireless space over the next year and we will be looking to expand our business grade fixed high speed wireless network that supports VoIP into other capital cities."


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